La Mer
Refine, Replenish, Rebuild
Role: Sr. Art Director / Lead
Project: Campaign Launch / Digital / Social
Agency: Monks
By transforming product education into a dynamic, personalized experience, the work moved beyond traditional storytelling to create a more intuitive path to discovery. Complex product distinctions were broken down into clear, user-led interactions, allowing each individual to engage with the information at their own pace and based on their specific needs.
This approach not only drove deeper engagement, but empowered users with the clarity and confidence to choose the solution that best fits their routine.
Using WeChat’s mini program capabilities, we built an interactive, choose-your-own-adventure experience that guided users to the product best suited to their needs—combining intuitive prompts with tailored content to highlight the unique benefits of each formula.
By turning product education into a dynamic, personalized experience, the work simplified a complex message while driving deeper engagement—giving users the clarity and confidence to make the right choice.
