Renewal in Motion

Role: Sr. Art Director / Lead
Project: Campaign Film / Digital / Social / Print / Photography
Agency: Monks

With growing concerns around lifestyle-driven aging, consumers are searching for effective ways to refine skin texture—without irritation. To introduce its first liquid exfoliator in North America, La Mer needed to shift perceptions around exfoliation, positioning a gentler approach as both effective and essential.

The work highlights the formula’s ability to deliver smoother, healthier, more radiant skin—redefining what exfoliation can be.