Various Campaigns

Role: Sr. Art Director / Lead
Project: UX / Illustration
Agency: Monks

With a high volume of web and CRM campaigns, LinkedIn needed a system that could scale without losing its sense of story. The challenge was to support multiple brand narratives while maintaining a cohesive, recognizable visual language across every touchpoint.

We built a flexible approach rooted in LinkedIn’s established design system, leveraging its extensive illustration library to create distinct yet consistent campaign expressions. The result is a framework that balances efficiency with creativity—allowing each story to feel unique while staying unmistakably LinkedIn.